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S4E1: #WHOSAYS
| KFC
brief: Singaporeans have high expectations when it comes to food. While there is an appetite for the unconventional, there is still a sense of how things should be. How do we get Singaporeans craving the new KFC Satay Crunch?
Idea: Like the founder himself, we channeled his spirit of challenging the conventional. So who says we can’t reimagine the satay that we love? Who says satay can’t be any different? #WhoSays this can’t become our campaign idea?
#WhoSays the budget for social will always stay the same? #WhoSays you should only post sexy ideas in your portfolio?
cast: Viraj Chouhan as Creative Director, Ronald Bunaidi as Senior Art Director, Adithya as Art Director, Christy Qiao as Junior Art Director, Sam Young and Choong Eu Jin as Copywriter.
S4E2: epic holidays start here
| decathlon
brief: November is the time when Singaporeans jet-off to see the world. How can Decathlon be part of their travels?
Idea: After taking a 2-year hiatus, Singaporeans are ready for Revenge Travel – making up for lost time during the pandemic. But like every revenge story arc, it needs intricate planning; and this is how Decathlon prepares them for an epic getaway.
cast: Jonathan Yip & Paolo Agulto as Creative Directors, Christy Qiao & Shuen Zi as Junior Art Directors, Dave Winfindale & Choong Eu Jin as Copywriters.
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