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S3E1: behind the screen | ADfest young lotus 2020 (AAT)
brief: Create a 60-second video to raise awareness on the impact of cyberbullying in Thailand.
Idea: Unlike traditional bullying, cyberbullies don't have face-to-face encounters with their victims. They don't get to see how their words or actions actually affect someone else online, leaving them guilt-free. To them, victims are nothing more than still images.
Behind the Screen is our attempt to show the flipside of what seems to be a still picture, is in fact, a living being no different from the cyberbullies themselves.
cast: Achiraya Wongtrirat (Pim) as Junior Art Director / Producer / Camerawoman, Choong Eu Jin as Copywriter.
S3E2: move to your rhythm | Chevrolet
brief: An entirely new SUV line—Chevrolet Groove—will be launching in South America and MEO. Produce a Global Asset Package (GAP): photography, video, official webpage & social ideas to support these local market campaigns.
Idea: The name itself already suggests that you're in for a fun ride. What Groove needed was a persona that resonates with the lifestyle of our audience, whilst inspiring the locations, and sets the tone & manner of the GAP.
Move To Your Rhythm encapsulates the essence of Groove as an entry-level SUV. It's a daily companion that offers all the space and features our audience needs to match the pace of their new chapter in life.
S3E2: move to your rhythm | Chevrolet
brief: An entirely new SUV line —Chevrolet Groove — will be launching in South America and MEO. Produce a Global Asset Package (GAP): photography, video, official webpage & social ideas to support these local market campaigns.
Idea: The name itself already suggests that you're in for a fun ride. What Groove needed was a persona that resonates with the lifestyle of our audience, whilst inspiring the locations, and sets the tone & manner of the GAP.
Move To Your Rhythm encapsulates the essence of Groove as an entry-level SUV. It's a daily companion that offers all the space and features our audience needs to match the pace of their new chapter in life.
**Due to the Covid-19 pandemic, traveling abroad to shoot the video was not an option. Adapting to the situation, the team decided to explore a 100% CGI production instead of the conventional one.
cast: Roberto Platas as ECD, Tal Amiram as CD, Paul Dragoni as ACD, Krystle Morias as Senior Copywriter, Simon Yip as Senior Art Director, Mink as Senior Art Director, Nat as Senior Digital Art Director, Puay as Junior Art Director, Pim as Junior Art Director, Choong Eu Jin as Copywriter.
Back to malaysia: Spin-off series
S3.5E1: Unlimited me, in portrait | OPPO
brief: Launch the new OPPO Reno7
CONTEXT: It was going to be a promising year for OPPO Reno7 – smarter chipset, new Bokeh Flare Portrait Mode, shimmering Star Trail glow design – but a bleak future for brand ambassador / Malaysia’s no.1 shuttler, Lee Zii Jia.
The young World Champion suffered a plateau in his performance, with sports fans pinning his passion for music (TikToker) as the main instigator, causing his departure from the national team and a 2-year ban from participating in any world tournament.
IDEA: While other sponsors fled his side, we stood by him and told his story from a different light. It was because he embraced the different facets of himself, only can he become the star we know today. We saw 5.3M views, thousands of tears shed, and 1 smashing comeback.
cast: Norman Tang as CD, Alvin Yam as Art Director, Choong Eu Jin as Copywriter.
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