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S1E1: concrete jungle | Vodafone
brief: Vodafone came up with a print ad campaign, which we felt did not quite hit the mark. This self-brief is our effort in trying to rebrand Vodafone as a Telco that provides the widest coverage.
IDEA: We reimagined the city, and all of its inhabitants (humans) into an ecstatic setting of a concrete jungle. This series of print ads playfully relate the struggle of our audience who suffer from limited
network coverage, reminding them that there is a Telco that can make them the King of this Concrete Jungle.
cast: Keith Nevens as Lecturer, Sanndee Ng as Designer, Christie Chuang as Designer, Choong Eu Jin as Copywriter.
S1E2: eating colours | Pantone
brief: Reimagine your hometown through a new colour scheme. Think about everything that this identity could include, physical and digital: logo, transport, wayfinding etc.
IDEA: Malaysia is a colourful nation that reflects the diverse society we live in. This has blessed us with heavenly food for adventurous palates, from a wide range of colour palette.
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PANTONE® EATING COLOURS campaign invite visitors from all around to discover the rich culture of Malaysia through the colourful menu we have to offer.
cast: Keith Nevens as Lecturer, Sanndee Ng as Designer, Christie Chuang as Designer, Choong Eu Jin as Copywriter.
S1E3: make the world home | Airbnb
brief: Explore how Airbnb can creatively empower their existing community to grow the idea of 'belonging' to a new audience. Translate this into a campaign.
IDEA: The one thing that can make you feel home, is having the key to one.
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MAKE THE WORLD HOME campaign offer travelers a chance to travel from one home to another, by giving them virtual keys to every home they stay in. ​
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cast: Keith Nevens as Lecturer, Sanndee Ng as Designer, Choong Eu Jin as Copywriter.
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